The Three Worlds
IP managers live in three completely different worlds: a patent world, a product world, and a business world. Let me explain.
Patent World
IP managers have to be able to understand patent and law related topics and discuss them in detail with the patent attorney, or propose argumentation for an office action.
Product World
But they also need to understand the products — how they function, how they evolve over time, and which market segments they serve, or which countries are important for those products. So it ranges from product management to R&D topics. And you have to understand the technology in depth to be able to see what can be patented, or whether the patent still holds for that product.
Business World
IP managers also need to be able to explain to their management what the costs are for, and how the IP portfolio is growing and creating value for the company.
Patent Cockpit
Patent Cockpit was created to gather information from these three worlds and bring them together.